California Consumer Privacy Act (CCPA & CPRA)

California Consumer Privacy Act

California Consumer
Privacy Act (CCPA & CPRA)

The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) are legislative acts designed to enhance privacy rights and consumer protection for residents of California, United States. The CCPA, which took effect on January 1, 2020, introduced new privacy rights for consumers, granting them the power to know about and decide how businesses handle their personal information. It marked a significant change in the privacy landscape by allowing consumers to request the deletion of their data and opt-out of the sale of their personal information. The CPRA, passed in November 2020, expands upon the CCPA, creating new rights and obligations, establishing the California Privacy Protection Agency, and providing additional protections for sensitive personal information.

Under these regulations, businesses must be transparent about their data collection practices and maintain a policy that clearly explains consumers’ rights and the business’s practices. This includes the right to know what personal information is being collected, the purpose for its collection, and whether it is being sold or shared. Businesses must also provide a simple mechanism for consumers to exercise their rights to opt-out of the sale, access their personal information, and request its deletion.

Meet the requirements

  • Data Mapping and Inventory to keep track of the information they collect, store, and share;
  • Consumer Rights Response Processes to ensure they can efficiently handle consumer requests regarding their personal data;
  • Vendor Management to oversee third-party compliance with the regulations;
  • Updating Privacy Policies to comply with disclosure requirements;
  • Training and Awareness Programs to educate employees about their responsibilities under the CCPA and CPRA; and
  • Data Security Measures to protect against unauthorized or illegal access to consumer data. By focusing on these areas, businesses can not only comply with the CCPA and CPRA but also demonstrate a commitment to consumer privacy.

Interested in finding out more?

Interested in partnering with us or looking to find out more about engaging with one of our partners? Discuss your needs with our dedicated team.